AI
AI for business: where it genuinely helps
A practical filter for deciding which AI projects are worth funding.
MACROW Editorial · 2 December 2025 · 7 min read
AI is most useful where a task is repetitive, language-heavy or judgement-light, and where being approximately right is acceptable with a human reviewing the output.
A simple filter
Before funding an AI project, answer these.
- What specific work disappears if this succeeds?
- What does that work cost today, in hours or money?
- What happens when the output is wrong?
- Who reviews it, and how often?