MACROW

Education · CRM & Automation

Institution builds an accountable admissions pipeline

Demo case study — structure only. Replace narrative and metrics with approved client detail.

Situation

Where they started

Enquiries arrived across six channels with no shared record, so follow-up depended on individuals.

Strategy

The decision

Centralise capture first, then automate follow-up by programme and stage.

Execution

What we did

Unified forms and call tracking, defined stage ownership, and built counsellor dashboards with daily priorities.

Technology

What we built

CRM implementation, automation workflows, consolidated reporting.

Outcome

What changed

  • Placeholder result — replace with verified figure
  • Placeholder result — replace with verified figure

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